Why use hashtags? When used with the right strategy, hashtags can help you gain followers, increase engagement, and categorize your content to reach your target audience.
Here are two tips you can use if you're new to the realm of hashtags:
Which hashtags should you use?
Ask yourself these questions: Which hashtags are your competitors using? Which hashtags are your target audience using? Which hashtags are industry influencers using?
Do your research, and mix it up frequently. Use a combination of niche and popular hashtags to reach your target market and gain more traction.
Heads up: Using the same hashtags in every post will lessen your opportunity to reach new people.
How many hashtags should you use?
Instagram lets you use 30 hashtags, but that doesn't mean you should use them all. Really, it depends.
The results of having a solid hashtag strategy will vary for every business. Experiment, check your analytics, and change your hashtag use as needed until you find a plan that works.
Comments